Top 7 Profitable Google Ads Strategies for Clothing Brands
In today’s digital era, we all know that this is the year for eCommerce brands, where Fashion and Apparel are the popular eCommerce industry globally, with sales projected to reach $1003.5 billion by 2025.
Also, this is the market that has several categories and age groups that get covered in it.
After generating $100M+ ad revenue in eCommerce industry, we concluded these 8 profitable Google ads strategies that work best in building a fortune brand with 2X to 5X to 7X return on investment (ROI).
Why Google Ads?
Google shares a large market share and a better user experience that leads to purchasing more easily for all shoppers. Also, it opens up a door to showcase our ads in multiple formats to grab more potential customers’ attention to drive sales.
Here is our success with one of our Clothing Brands Google Ads Success in one month.
Let’s explore the 8 best Google Ads strategies for Fashion & Apparel businesses in 2024.
1.) Define the Right Audience
Mostly we make mistakes here and don’t choose the right audience for our ads which leads to a big waste of time and Money. So it’s best to use this feature in Google Ads to choose the right demographics, set of in-market, affinity audience signals, and online behaviors to enhance our sales success. It helps in reaching the wider yet potential customer with high relevancy with your marketing campaign launch.
2.) Remarketing
Never miss to leverage the useful beneficial Google Ads remarketing tactics toward your sale success approach. We must follow a practice to use
– Dynamic Remarekting &
– Remarekting for Search ads
This is the strongest feature that helps in convert every single website visitors in to a potential customer. Always be more creative with the remarketing audience seelcetion and ad creative to enahnce the resutls.
3.) Leverage of Showcase Product Listing Ads
This is the main feature that helps in showcase your products in front of the users and let them make their decison of purchase.
Nowdays, Shopping ads are the sure succes for every Apparel eCommerce industry.
Best Campaign strategy for Shopping ads would be to go with Performance Max campaigns with a combination of Google Shopping ads, which will help us to have full control on our targeting and management while utilise the Google Auto features for high ROI driven.
Use pMax (Perfromance Max) ad campaign for every single catgeory and Offer towards enhancing our ROAS.
4.) Product Reviews and Testimonials
User reviews and testimonial are helpful in get a sure win in this 2024. UGC content play a vital role in every signle indusrty to help to have a increment in the sale success for a long run profitable approach.
We must need to utilise this with Google Ads feature to showcase our users reviews with Product Feed, Video Ads to build a great trust with new customers.
5.) Don’t afraid to use Smart Bid strategies
We must start using the Smart bidding strategies and feed them with the right data that will help to understand the Google AI towards our approach to increase the revenue success.
We must start to use the Advance Smart bid strategies LIke – tROAS (from 400% to 800%), tCPA to upscale our ROAS success.
Always keep anlaysing your conversion tracking to pull the right data to use with our bid strategies.
6.) Run A/B Testing
As said earlier with eCommerce advertising we must have to be more creative with our ad content approach and test varities of possibilities that helps in keep engaging our customers with our brands. There have numbers of possibilities that we can test in terms of –
– Test with Call to Action
– Test with Ad Offers
– Test with Collection or Top selling products
– Test with Manual & Automatic Product Data Feed
– Test with Geo Targeting etc.
7) Analyse the Data and make Adjustments
We need to follow a roadmap that helps in keep a record of what we have tested that gives good results. So keep trying to add valuable implementation form the learning data. We are running ads to colelct the data and absed on that data we get the idea that what is working towards our road to success and where we need to act.
Here are numbers of ways to run and optimise the ads but never follow the mistakes that burn your hard earn dollars. So alway avoid Google Ads mistakes that stop you to get the best results.
In Conclusion: There are many other strategies but Use these Top 7 strategies to leverage the best outcomes for your Clothing brands for a long run ROI success. Keep share your feedback and Get in Touch with us to enhance your return on investment (ROI) success from Google Ads.
